XM is a dynamic group of professionals with a diverse range of expertise, spanning the fields of sports and entertainment, broadcast and retail. With decades of experience in each of these domains, XM has developed a keen understanding of the evolving landscape of digital innovation and its potential to reshape the way we interact with art, media, and information.

XM is at the forefront of developing and integrating new creative concepts and feature events for the 2025 – 2030 period in the Australia and New Zealand regions.